There is a need for a shift in our approach to purchasing metals. Consumers and industries should be willing to pay a premium for metals that are sourced responsibly, whether through green mining practices or recycling. Recycled metals, like copper, are highlighted as a cleaner alternative to mining. Additionally, low carbon production of metals, particularly precious group metals (PGM), should also command higher prices. Despite the potential benefits, there is reluctance in the market to pay even a one percent premium for clean metals premiums could have a significant positive impact on the overall energy cost structure and incentivize responsible mining practices. Supporting rare earth mineral projects, particularly in North America, could be a crucial step in the clean energy transition, with the potential for government support to make them viable. We need to make more intelligent and responsible economic choices to promote sustainability in the metals industry.

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