Replacing a defective catalytic converter: Should repair shops offer a core rebate to customers?

While there is money to be made from recycling scrap catalytic converters, many consumers are beginning to ask why they don’t have an incentive to replace their catalytic converter with you!

As an automotive shop owner, you are aware of how fiercely competitive the market is, and you must do everything possible to set yourself apart. The average lifetime value of a customer is a question that many car repair businesses don’t ask themselves. Most shops are just focused on the short term and consider their customers to be passing through. Maybe they’ll come back, maybe they won’t. Those who recognize the importance of customer loyalty frequently provide an incentive for their consumers to return, such as exclusive discounts and constantly giving the best customer service. However, there may be another potential that many auto shops are overlooking.

The Opportunity of Core Rebates

You’re aware that collecting scrap catalytic converters from your customers and putting them aside to sell in the recycling process can help you make more money for your business. You can start offering your customers a core rebate for their scrap catalytic converters. A rebate is a type of purchase discount that is given in the form of a discount, a return, or a refund. As a result, for each customer who is undecided about which shop to visit for a replacement catalytic converter, you can set yourself apart from the competition by offering this rebate on their scrap catalytic converter. This will encourage more customers to visit your store, resulting in more sales and profit from recycling converters.

Why The Customer Will Be Drawn to The Rebate

It’s a hot topic in the media that your vehicle’s catalytic converter is being sought after by thieves because of its precious metal value. Because of the platinum, palladium, and rhodium contained within, the catalytic converter found in your average gasoline engine vehicle could be worth hundreds, if not thousands, of dollars. As your customers become more aware of the importance of their catalytic converter when it comes time to replace it, many will begin to request it once the job is completed. They’ll try to sell it themselves or to someone who isn’t familiar with the catalytic converter recycling business, putting them at risk of being scammed. The best solution is to reach an agreement with them that allows you to properly recycle the converter so that you can be compensated, and the customer can receive the rebate.